To get ranked higher in Google search results, there are many things you can do to increase your website traffic. Here are 10 SEO tips you should consider.
Introduction
Website traffic comes from a number of different places: organic search traffic, direct traffic, social media referrals and content marketing efforts. But for most businesses, traffic from search engines is a game changer. You’re probably spending a lot of time and money driving your web pages to the top of search results. To increase website traffic and keep your ranking in Google and other search engines, use the following 10 tips to increase website traffic and improve search engine optimization (SEO) performance.
“SEO” Is Not Just For Your Website
SEO stands for Search Engine Optimization, which is the practice of using certain techniques and strategies to increase the likelihood that a website will appear in search engine results. There is much more to SEO than just making a website appear higher in search engine results. SEO is much more than that. Every online marketing strategy should include SEO. Whether you’re running a website, blog or e-commerce store, SEO will help your business to stand out from the crowd. You must include SEO in your social media strategy, your email marketing, and your brand marketing.
Understand Search Engine Rankings
To make money from your blog, you need search engine traffic. That’s why it’s vital to understand how search engines like Google, Yahoo, and Bing rank websites. A little background: when someone searches for something online, the results come from a series of algorithms that rank websites based on a combination of what’s on the site and how many other websites link to it.
Build Links and Inbound Links
You’ll need to decide whether your link building strategy will involve more general links (backlinks) or more focused and specific (anchor text) links. You could also try combining both types of links. The search engines, such as Google and Bing, want to connect the dots between your website and other websites that are related to yours, so they can provide a better user experience and improve their ranking in the search results.
Optimize Your Website for Mobile
With the explosion of smartphones in the last five years, it’s no surprise that people’s browsing behavior has shifted. According to a study conducted by Google, over 50 percent of smartphone owners use their device to search for information and over 75 percent use their smartphone while shopping online. This is why optimizing your website for mobile is crucial. It will help you attract and convert more customers by increasing your visibility and conversion rate.
Write and Publish Content on a Regular Basis
Another very useful strategy is to establish a regular publishing schedule. Once you have an idea for a blog post, write it down and publish it as soon as possible. I usually recommend posting around five times a week to start. Even if you publish on a weekly basis, it’s still important to keep up with the frequency to get the most out of it. The more you write and publish, the more readers you’ll attract.
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